Moving from 'Critical' to 'Closed' with Threads

Over the past year, the way we work changed forever—but we don’t have to tell you that (again). As teams became distributed and forced into a world of remote work, many of us relied on chat tools to connect, discuss, and make decisions with our coworkers. And, after a year of commuting from the bedroom to the couch—or, if you’re lucky, an office—we all learned that chat is heavy on motion and light on progress. Let us explain…

How do conversations go from ‘critical’ to ‘closed’ today?

People stop reading

No one has the time to read dozens (or hundreds) of messages a day. Between Zoom calls and actually setting aside time to get work done, messages can quickly pile up and become overwhelming.

People forget to respond

Given the synchronous and ephemeral nature of chat, it easily becomes a to-do list that clears out every time you view a message.

For example, you may open that DM from John thinking you’ll respond at the moment, only to get distracted by a phone call. Then, five hours later, John follows up wondering where his spreadsheet is, and you just got off a slew of Zoom meetings. 😮‍💨

You forget to close it out

Chat tools like Slack and Microsoft Teams are the perfect breeding ground for impromptu and unexpected requests, questions, and more. These lead to missed—and mixed—messages, which make it hard to denote what next steps look like.

Knowing what discussions to follow up on, which are stagnant (due to no one feeling ownership), and which are closed feels like an impossible puzzle to put together.

The final result?

More meetings, more delays, and less resolution.


Here at Threads, we believe that written conversations should be easy to follow, skim, and finally, close out.

Threads: Your dashboard for discussions

Threads is your dashboard for discussions, making sure critical conversations get closed out, on time, without the meeting.

We’ve highlighted a few of Threads’ key features in the video below (to easily follow along, check out the timestamps next to the headers).

Let’s jump in…

Inbox (1:10)

This is where you unblock all of your critical conversations.

For example, let’s say you want to share a thread about building out the Go-to-Market team, and you need a response from a few specific stakeholders. Simply add their names to the ‘Request response’ line and even set a due date to ensure they get back to you on time.

Your stakeholders will see the request pop up at the top of their Inbox, prompting them to click ‘Will follow up’, signaling to you that they received it. It will then appear in their Follow Ups, which becomes your communication to-do list. Stop worrying about forgetting to respond to that critical request, pushing forward that technical discussion, or following up on that important action item.

The bottom line? We’re eliminating the ambiguity associated with moving work forward.

Forums (1:25)

This is where threads are housed and organized.

For example, our 33% Threng (Threads-Eng) forum houses threads related to kicking off engineering-related projects. Just by entering the forum, you can easily make a note of which threads you’ve caught up on or which have new responses.

You no longer need to scroll through hundreds of messages; just skim titles. This is critical for including the right people in the conversation. You’ll also notice that the forum is linked to a Slack channel. This means that whenever you post in this specific forum, it will cross-post into the associated Slack channel as well.

Threads (1:48)

This is where knowledge is documented and shared.

For example, you will observe the ‘seen state’ on the righthand side under ‘Audience’ in any thread. Every thread has a ‘seen state’, which lets you know who is caught up and who hasn’t yet seen it. It’s a great way to know what conversations you need to nudge!

Then, right below your thread, you will see any comments and replies. The best part? You can request responses on comments, too, which means all of your follow-ups and questions go back into your colleagues’ communication to-do list. Everything stays organized, whether you’re getting back to it that second or later this week. ✨

Getting started

A few of our tips & tricks

📆 Facilitate weekly meetings: Post a weekly agenda so everyone can add discussion topics.

📚 Build up institutional knowledge: Ask and answer questions in a public forum makes the information accessible to the entire team.

⌨️ Product management: Host product discussions in a forum so everyone can stay in the loop.

🤨 Share product feedback: Flag issues and share new ideas with your entire team.

🧐 Share insights & analysis: Publish a new report in a forum so everyone can read and respond to it on their own time.


We encourage you to learn more about how to get work done with Threads in our help center and to get started, download our desktop & mobile apps.

Still have some unanswered questions about Threads? Reach out to us directly at support@threads.com or @threads on Twitter.